23andMe, Inc. is the leading consumer genetics and research company. Founded in 2006, the mission of the company is to help people access, understand and benefit from the human genome. The company was named by MIT Technology Review to its “50 Smartest Companies, 2017” list, and named one of Fast Company’s “25 Brands That Matter Now, 2017.” 23andMe has millions of customers worldwide, with ~ 85 percent of customers consented to participate in research. 23andMe, Inc. is located in Mountain View, CA. More information is available at www.23andMe.com.
Board of Directors
Tracy joined 23andMe in 2013 to lead the company’s brand and marketing efforts. She has extensive experience in integrated marketing, consumer insights and brand building. Tracy has focused on building and driving teams to develop advertising campaigns globally, balancing high impact ideas with realistic executions — while understanding the power of being data-driven.
Before joining 23andMe, Tracy’s experience came primarily from the agency and consulting-side, bringing a strategic framework to the creative and storytelling approach to building brands powered by consumers. Tracy has led and executed national and global brand campaigns combining immediate ROI and long-range strategy for Volvo Cars, 21st.com, Bonobos.com, Mercedes, E*TRADE, eHarmony.com, Bank of America and LegalZoom.com to name a few.
Tracy holds a Bachelor of Science in Advertising from the Newhouse School of Communications at Syracuse University and a Masters of Science in Integrated Marketing from Northwestern University.