For more than 38 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient Pitera™, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with Pitera™ has become a special secret shared by celebrities all over the world such as Chloe Grace Moretz, Behati Prinsloo Levine, Tangwei, Ni Ni, Chun Xia, Haruka Ayase and Kasumi Arimura.
Board of Directors
Kylene Campos is the Global Marketing Director of SK-II, Asia’s #1 skincare brand and one of P&G’s fastest growing Billion Dollar Brands.
Kylene leads the brand’s diverse end to end global organization across strategy, innovation, marketing, communication, commercialization and go-to-market to bring to life SK-II’s global vision.
A pioneer of SK-II’s #ChangeDestiny movement, Kylene is the driving force behind its internationally awarded campaigns such as Marriage Market which has garnered multiple industry accolades (Cannes Glass Lion, Cannes Lion Branded Entertainment, Cannes Lion Creative Effectiveness, Cannes Lion PR, Andy Awards), a movement which has become one of the key pillars of the brand’s transformation and growth in the region.
In addition to her day job at SK-II, Kylene leads P&G’s Asia Pacific Gender Diversity program where she hopes to change destiny for women in P&G as well.
She has spent 18 years as a brand builder in P&G, working for brands such as Tide, Olay as well as in finance as an analyst.
Brand Communications Leader, Global