Over the past 20 years, Susan Schuman has built and led SYPartners—a practice that partners with the world’s most visionary leaders undergoing business and cultural transformations. Susan has worked alongside Fortune 100 CEOs and their teams to imagine the future they want to create—then built their strategies, cultures, and human behaviors to make their vision a reality. She’s worked with executives at AARP, Ascena, Ann Inc., Blackstone, Coach, eBay, Facebook, GE, IBM, Oprah Winfrey Network, PPFA, Starbucks, Target, Weight Watchers, Viacom, The CW, and Yahoo, among many others.
SYPartners has been recognized by The Wall Street Journal, FastCompany, and Fortune for its unique approach — one that’s purpose-driven, creativity-fueled and human-led, applied to both business and social challenges. In 2014, SYPartners joined Tokyo-based Hakuhodo DY Holdings and is now helping to establish kyu — a strategic unit that serves as a home for a small, distinguished portfolio of the world’s most entrepreneurial and generative agencies, design firms, and consultancies. Prior to SYPartners, Susan was the General Manager of Studio Archetype, one of the first, and the premier, web design firms in the U.S. She also ran her own marketing and product strategy consulting firm and spent seven years at Apple Computer, where she was Group Manager of Worldwide Product Marketing.
Susan is a member of the kyu leadership council, and an Advisory Council member for MIT Media Lab. She sits on the boards of IDEO, IDEO.org, and CBS.
Watch Susan at the 2019 MAKERS Conference: